Facebook chat, that light hearted tool for fun and frolic, has now been used as a tool to increase awareness on the autoimmune disease, lupus.
A study, titled, “Utilizing Facebook Chats to Convey Health Information to Lupus Patients at the Lupus-Antiphospholipid Syndrome Center of Excellence at Hospital for Special Surgery” set out with the objective of increasing awareness, reaching a wider audience, allowing for interaction between patients and health care providers, and answer patients’ questions about lupus.
A facebook page was advertised via promotions and on the platform’s advertising tool. Participants were encouraged to ‘Like’ the facebook page and post questions. The HIS team initiated 3 chats over one year from May 2012 to May 2013 with participation from over 6 countries, upto 123 participants and 162 questions. It was unclear what sort of chat tools was used, perhaps Chat for Pages?
This is indeed a wake up call for hospitals to strategise their use of social media as form of community outreach instead of as a pure advertising method.
Source: News Medical